Johnson County Science Café : May 13th

Big Data – The Art of Insight

Speakers: Kurt Ruf, Partner of Ruf Strategic Solutions

Date: May 13, 2014

Time: 6:30 pm

Location: Coaches Bar and Grill, 9089 W. 135th Street, one block west of 135th and Antioch, south side of 135th St.

One of the key challenges facing any business or science professional is how to use data to drive strategic decisions. This session will highlight the use of Big Data across science and business. The primary emphasis will share how businesses can gain Big Data insight about their customers with demographic and other data. Tools can answer questions related to:

Who is the customer
What do they buy or not buy
Where are they located
When is the opportune time to reach them
How many prospects are there and
Which media channels will perform the best

A sample case study will demonstrate how to use insight tools to solve real world problems and share tools that allow the data scientist to solve common business challenges.

Kurtis Ruf is a Partner at Ruf Strategic Solutions, a fast growing, Big Data and Market Analytics Firm. The firm specializes in bringing together multiple sources of big data and then analyzing patterns within the data to produce marketing research and customer prospect targeting solutions. The firm has pioneered many research techniques currently used in digital and direct marketing industry. Kurt is also an author of the college text book “Contemporary Database Marketing”.

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